Looking beyond the surface for added value. Everybody knows thats sense of connection with a product or brand or a human being which cannot be explained by the outer appearance. By pure aesthetical measures, they could even be judged as unatractive....but there are these hints and signals which override the visual impressions and influence our judgement of the aesthetics. The “Inner Beauty Project is an initiative to research the phenomenon of “inner beauty” in products, brands and services. The concept of “Inner Beauty” typically applies to living things and is most often used to distinguish something that does not have typical outer beauty, but has good qualities otherwise. If you have comments or suggestions, or a story about your connection with a product, brand or company where the “inner beauty” influenced your judgement, please write to info@innerbeautyproject.commailto:info@innerbeautyproject.comshapeimage_2_link_0
The inner beauty project